CORE VALUES

We value PEOPLE. Our goal is to create an environment where everyone is appreciated, respected and needed.

EMPOWERMENT through clarity, trust, invitation and challenge.

Our mission is to ELEVATE the quality of product being consumed in our markets.

We are PASSIONATE and EDUCATED about our portfolio and producers.

HUMILITY, HUNGER and HUSTLE are required to be a team member.

We SERVE each team member, customer and supplier how we would want to be served.

We are GENEROUS with our successes and believe we can change the world.